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Alfie Thomas

3D Rendering for Realtors and Real Estate Developers

Alfie Thomas

When it comes to real estate marketing, it’s important that you stand out from the crowd with unique marketing tools to help your customer envision living in your property. This is especially true with properties still under construction.

3 reasons to use 3D visualizations in real estate marketing:

  1. Selling an empty lot: 3D rendering comes in handy when one wants to sell an empty lot and market its potential. Once the images are developed they can be displayed on websites, in weekly real estate magazines, brochures, or email pamphlets. These 3D images act as powerful tools in marketing otherwise undeveloped properties.

  2. Pre-selling a master-planned community or apartment complex: 3D renderings are used to create buzz about the upcoming project in the community and create interest from potential tenants. Utilize imagery in promotional materials offering pre-leasing options to enable the building to start generating income. The buzz may also spark investors to contribute to the project.

  3. Selling a property that has “potential”: Do you have a home with great bones, but no curb appeal? A segregated space that could easily become a popular open floor plan? A 3D rendering can exploit the potential in a property that needs a little love. When a buyer can see the potential through your eyes, they’re more likely to take on the risk and perceived work of a fixer-upper.

Useful 3D illustrations techniques commonly used by Real estate Developers:

  1. Basic 3D floor plans – Commonly used when displaying apartment layout options, 3D floor plans are useful in illustrating furniture arrangements and/or overall relationships between rooms. 3D floor plans are easy for a future tenant to understand and can aid in the sales process.

  2. Virtual tours – Panoramic virtual tours are especially powerful in communicating what a space feels like in an online environment. These are comprised of an image capture over 360 degrees. In this process the user can freely navigate the space in any direction using their fingertips. They can also be laid over a 3D floor plan so the viewer can learn more about a space in which they have particular interest.

  3. 3D still images – As noted above, there are many reasons to use 3D imagery in real estate marketing. Still pictures can be displayed online or printed to show one view or direction depending on the camera positioning.

In today’s real estate world, 3D visualization plays a major role. It enables architects to plan effectively, builders to create buzz about an upcoming project, and helps your team achieve success in marketing.

Visit us at to learn more about the 3D process.

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