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Ranjeet Singh

Blogging statistics. How big is this blogging market? How many people blog on blogging sites? How many bloggers are in the world? Evolution of blogging.

Ranjeet Singh CEO and Founder at
There are estimate 6.7 million people blog on blogging sites and 12 million people blog via social networks.

The leading blogging site in the US is blogger, which has over 46 million unique visitors each month.

Of bloggers are 21 to 35-year olds.

The majority of bloggers are women.

Why blogging is good for your business?
Small businesses with blogs generate 126% more leads.
Interesting content is one of the top 3 reason people follow brands on social media.
81% of US consumers trust advice and information from blogs.
61% of US consumers have made a purchase based on a blog post.
37% of marketer’s bell eve blogs are the most important type of content marketing.

The five types of bloggers

The part-time professional – uses blogging to supplement income.
The hobbyist – Blogs for fun and doesn’t earn an income.
The full-time professional: Blogs are a full-time job.
The corporate: Blogs as part of their full-time or full time for an organization.
The entrepreneurs: Blogs for a company they own. Makes up 13% of blogs.

The evolution of blogging.

The term “blog” was coined in 1997, when John Barger called his site a “weblog”
2001 Niche blogs such as Mashable and TechCrunch brought blogging to the mainstream in the 21st century.
Today, news blogs rival mainstream media.

How much do bloggers earn?

14% of bloggers earn a salary through blogging.
$24,086 average annual earnings
Half of bloggers paid per post earn less than $25 on average and less than $1000 per year.
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