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Different Types of Signage that You Cannot Afford to Ignore


As a business owner, if you want to operate a successful physical retail business that attracts customers and drives sales you should get noticed. Signage is the better way to get started and gain more loyal customers to your brand. Incorporating a quality signage is the best way to drive more foot traffic and communicate with your customers. In a brick-and-mortar business, signage plays an important role as your website design and this should not be overlooked. Here is a list of five types of business signs that you should consider for your business.

Outdoor Signs

Outdoor signage is the first impression your customers have of your business and is arguably an important kind in physical retail. They are more likely designed to drive in more customers towards the door and acts as tool that breaks the largest hurdle to beginning a relationship between the business owners and customers. Outdoor signs in Kansas City speak more about your business goal and make a lasting impression on the minds of your loyal customers. This signage can take any forms including sidewalk signs, entrance signs, awnings, or window signs and it should be branded effectively to draw the attention of your customer.

Directional Signage

Information or departmental signage helps the customers to navigate your space easily and makes it easier for them to identify what they come in for. These signs are self-explanatory and make your internal structure organized. Information signage should be designed concise and easy to read. Use large and bold fonts in highly-visible color schemes for a better visibility.

Persuasive Signage

These kinds of signage use a convincing language to attract customers. It can be better used to advertise a single product or commodity and offer an opportunity for retailers to communicate specific details of new, seasonal, or featured items. Using such signage to promote your product increases brand awareness and improve retail sales.

ADA Compliant Signage

If your business location offers more accessible features then this signage is the best in making them known to your customers. These signs can be placed by the way of parking, entrances/exits, restrooms, cashier stations, fitting rooms, and elevators to provide a glimpse of comfort and joy. If possible include Braille and tactile characters in legible fonts and contrasting colors to any interior signs indicating bathrooms, elevators, entrances and exits.


Mats can be used as signs and are actually the most versatile signage than others. In addition to safety and cleanliness needs, these mats can be used for promotional and informational purposes also.

With so many varieties of signage available in the market, contact your signage manufacturer in Kansas City to choose the right type of signs that best explains your business.

The author is a signage expert connected with Acme Sign Company, a full service signage manufacturer in Kansas City. She provides expert tips on choosing the right sign for your business. Visit for more.

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