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Mike Brown

HS 450 Unit 9 Assignment Final Project

Mike Brown

HS 450 Unit 9 Assignment Final Project


Locate and review the document called Concierge Care Backgrounder found in Doc Sharing.
To prepare for this Assignment, you might also want to view the PBS NewsHour video, Concierge
Medicine: Greater Access for a Fee, found here:
Source: Concierge Medicine: Greater Access for a Fee: PBS. Retrieved from
Prepare a 3–4 page (1000-1200 words) analysis for Dr. Green that demonstrates your consideration
of your practice’s current capabilities with regard to 1) adopting a concierge care business model or
2) expanding the existing practice. (Feel free to look at sample SWOT or Porter’s Five Forces
Framework templates for ideas, but do not use a template because some applications may not be
able to “read” the template you select.)
It is important to note that there are no completely right or wrong answers for this Assignment. In the
end, the physicians will make the final decision, but they are looking to you to evaluate the situation
from a business perspective, to have asked the right questions and to do the legwork.
Your submission will be graded based on your clear demonstration that the following have been

Customers (mix, customer demand)
Continuity of care
Sources of revenue
Costs (including marketing, technology, payroll, office fit-out)
Staffing needs (propose specific roles and responsibilities)
Ethical concerns

Finally, in a concise summary paragraph or two, present your recommendation to your employers.
What are the advantages and disadvantages of the status quo versus moving to a concierge care
model? Does a hybrid model make sense? If so, how would you structure it, and why do you think it
is the desired option?
Remember to be clear and detailed in your responses. Your writing should follow the conventions of
Standard American English (correct grammar, punctuation, etc.), and it should be logical, original
and insightful. Finally, ensure that your paper fully conforms to APA Style and include a cover page
and a reference page.

The body of the paper should be 3–4 pages (1000-1200 words) in length. A title page and a
reference page should also be included but do not apply to the length requirement.
The paper should be written in an essay format, with transitions between paragraphs that discuss
specific topic areas or thoughts. Include an introduction and conclusion.
Double-spaced, 12 point, Times New Roman font
Follow the conventions and mechanics of Standard American English (correct grammar, sentence
structure, punctuation, etc.).
The submission should be presented in an organized, logical and unified manner and consist of
superior content that is original and insightful.
Include at least one reference. Neither the course textbook nor the PBS video may count toward the
reference requirement for this Assignment, but you should still cite these sources if you utilize them.
All references should follow APA style format.
Meet APA style requirements throughout the submission, including title page, formatting, citations in
the body of the text as well as related references. Please be sure to download the file “Writing
Center Resources” from Doc Sharing to assist you in conforming to APA style.


Submitting Your Work
Put your responses in a Microsoft Word document. Save it in a location and with the proper naming
convention: username-CourseName-section-Unit 9_Assignment.doc (username is your Kaplan
username, section is your course section, 9 is your Unit number). When you are ready to submit it,
go to the Dropbox and complete the steps below:
1. Click the link that says “Submit an Assignment.”
2. In the “Submit to Basket” menu, select Unit 9: Assignment.
3. In the “Comments” field, make sure to add at least the title of your paper.
4. Click the “Add Attachments” button.
5. Follow the steps listed to attach your Word document.
To view your graded work, come back to the Dropbox or go to the Gradebook after your instructor
has evaluated it. Make sure that you save a copy of your submitted project.


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