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Mike Brown

ACTG 212: Principles of Accounting II Financial Analysis Project

Mike Brown

ACTG 212: Principles of Accounting II Financial Analysis Project


Michael Masterson has brought you a set of financial statements of a company that he is considering investing in as a long-term investment. He is asking for your help in determining if the company would be a good investment for him.

Using the attached financial statements, you need to create a vertical analysis as percentage of Total Assets for the Balance Sheet and as a percentage of Sales for the Income Statement, as well as a horizontal analysis of the Balance Sheet and Income Statement. Complete this for both years. In addition to the vertical and horizontal analysis, you need to calculate the following ratios:

Liquidity & Efficiency:

 Current Ratio·

 Acid-Test Ratio·

 Receivables Turnover· & Days’ Sales Uncollected

 Inventory Turnover· & Days’ sales in Inventory


 Debt Ratio·

 Equity Ratio·

 Debt to Equity Ratio·


 Profit Margin Ratio·

 Gross Margin Ratio·

 Return on Total Assets (ROA)·

 Return on Equity (ROE)·

This information then needs to be incorporated into a written memo to Michael Masterson. Be sure to include the following information in your memo.

Introductory Paragraph – This paragraph will be an introduction to your analysis. In this paragraph, explain the importance of analyzing financial statements before investing in a company. Be sure to answer the following questions in your introduction:

1. What is the purpose of creating a vertical analysis and why is it useful in analyzing a potential investment?

2. What is the purpose of creating a horizontal analysis and why is it useful in analyzing a potential investment?

3. Overall, what do each of the three sections of ratios (Profitability, Liquidity & Solvency) tell a person about a company?

Financial Analysis Section – In this section, you will share the results of your calculations and then explain what those results mean in detail. You will need a subsection for the completed vertical analysis and a subsection for the completed horizontal analysis. Within these sections you will include specifics regarding your calculations and what those calculations mean for the company. You will also need to include a sub-section for each of the three types of ratios. Within each of the subsections,

incorporate the ratios in a Table format and then explain what your calculations mean. While you are allowed to include the definition of the ratios in this section, you must specifically explain what your calculation of the ratio means and analyze the data that you have computed.

The subsections of the Financial Analysis Section must be in this order:

1. Vertical Analysis

2. Horizontal Analysis

3. Liquidity and Efficiency Financial Ratios

4. Solvency Financial Ratios

5. Profitability Financial Ratios

Conclusion Paragraph – You need to state if you think the company would be a good investment and why. Give details to support your reasoning.

Formatting Rules:

1. Use a memo format for your project. You may use a template in Word to format it.

2. Your memo should be single spaced. (Skip a space between paragraphs.)

3. Use 1 inch margins.

4. Maximum font size is 12 point.

5. You may use tables to report your financial ratios but they must be broken out in the appropriate section.


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