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Lawrence Bishop

Vehicle Wraps: Let Your Wheels Do the Talking

Lawrence Bishop

Multiple studies show that mobile billboards such as vehicle wraps are more effective than ordinary billboards. Strategically wrapping your vehicle could have an effect on your overall brand awareness as well as your bottom line.

Why Vehicle Wraps Works?

Depending on your business, wraps are a great way to increase your brand awareness. Most businesses benefit from the increased awareness that vehicle graphics bring, however, mobile billboards can have a major impact on sales on certain industries such as,

- Catering

- Trade Businesses

- Construction Businesses

- Roofing Businesses

Importance of Vehicle Wraps for Businesses

1. Reaches a Wider Audience

Depending on how many vehicles you own, how often they are on the road and how far they travel; you can reach tens of thousands to over a hundred thousand viewers per month. You can reach a larger audience with a vehicle wrap than almost any other form of advertising.

2. Non-Aggressive Advertising

Unlike radio ads or print ads that interrupt a person's reading, vehicle wraps attract attention without disturbance. Potential customers can easily spot your message without significant distraction from what they're doing.

3. Cost Effective

Unlike billboards and advertisements that have consistent reoccurring costs for as long as you advertise, you can change your vehicle wrap as little or as often as you like for less money. You can make an initial investment for a fraction of the cost of other long term advertising campaigns and generate results for years.

4. Local Advertising

Graphics for vehicles is targeted because you are advertising to your local market. The people who will see your vehicle wrap the most are the people in your area. Local marketing produces outstanding results because people like to deal with nearby businesses.

5. Protection

Vinyl vehicle wraps help to protect your vehicle's body from scratches and small dents from road debris. Specialists can also easily remove vinyl vehicle wraps without damaging the vehicle's paint. Vinyl vehicle wraps help keep your vehicles in better condition for when you need to trade them in or sell them.

6. Mobility

Vehicle wraps travel into the view of potential customers instead of you waiting for them to see your commercial or your newspaper advertisement. As a business, you can non-intrusively reach out to customers over all the roads your vehicle or vehicles travel. The lead possibilities from mobile exposure are nearly endless.

Most business owners feel that having vehicle wraps have added the exposure their business receives. If you want to stand out from your competition, a vehicle wrap is a wise investment.

Mark, the marketing executive of Forerunner Signs & Graphics shares the importance of vehicle graphics in marketing. Know more at

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