Media companies are continuing to find ways to reach out and grab attention. Their marketing strategies have become extremely sophisticated and advertisements extremely eye catching. Vehicle wraps have been shown to be the most effective form of advertising available in today's market.
Vehicle wraps also known as vehicle graphics and vehicle advertising is the most cost-effective way to spend your advertising dollars. Your advertising message can be displayed in a colorful and most entertaining way. Your advertising can be seen by tens of thousands of people a day, 24 hours a day and 365 days per year.
Vehicle Wrap Types
Vehicle wraps and vehicle graphics is suitable for:
4. Cargo Vans
What are the options?
- Full Wrap
The full wrap is the most effective marketing tool currently available. It incorporates your company colors, logo and marketing messages. All these style elements are combined with eye-grabbing graphics that turn heads.
- Partial Wrap
The partial wrap integrates your vehicle's base color into the design of the marketing message. The philosophy behind the design is the same.
Pairing your graphics with lettering allows the graphics to do their job of creating interest while the lettering informs the consumer about your business and products.
Lettering alone identifies your basic business information. Although it lacks the graphics that are the visual hook of the wrap, it is still possible to catch the eye of motorists and pedestrians by increasing the font of the writing.
A window pert is a favorite add-on for the company that wants to include the rear windows into the marketing message. You can still look outside from the interior, but onlookers on the exterior only see your colorful advertising.
Importance of Vehicle Wrap Design
- 75% of those who view your vehicle graphics will develop an impression of your company based on the appearance of your truck.
- 99% will base their buying decisions on that same impression.
- Bright colors attention to your vehicle's advertising message.
- Logos & photographs can attract more people.
- Your vehicle advertising will be seen on average for just 4-8 seconds.
If you're considering graphics for vehicles, lettering, a partial wrap or a full vehicle wrap might be a good choice for you. If you really can't decide, pick a company that designs, prints and installs vehicle graphics. They'll get you on the right track no matter which direction you choose.
Mark, the marketing executive of Forerunner Signs & Graphics shares the importance of vehicle graphics in marketing. Know more at forerunnersigns.com