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Marshall Miller

5 Things You Need to Know About Google Penalty

Marshall Miller
In the past few years Google Penalties has become more and more common. Since the year 2000 Google penalty have been altering its ranking algorithms. It started developing the quality of its search engine and initiated removing low quality content. It also promotes the better material on the top of SERPs. 


5 things about Google Penalty are:


1.What is Google penalty?
Google penalty refers to the harmful effect on a search ranking of a webpage or website regarding the updates to search algorithms and manual evaluation of Google. This type of penalty can be due to side-effect of an algorithm update or due to various black-hat SEO performances. Hence there are lots of thing you should know about it to make your website our webpage safe from it.



2.Types of penalty

Google Penalty consists of two types of penalties and they are:
•Algorithm Penalty
It affects webpage or website due to one of Google’s many algorithms for poor or copied content.

•Manual penalty
It is generally known as manual action and if Google found your site against lengthy search quality guidelines then you have to be victim of manual penalty


3.Find out whether it is penalty or not

At first, you need to find out whether it is penalty or not. To find it, you can check if Google has changed the way it treats to your website. You can also check the results from various localities and verify Google referrer traffic in the analytics tool you use.




4.Documentation is most
The most essential part to recover your page or site from penalty recovery process is documentation. If you do not provide enough proof to Google then be sure your Penalty will not be cancel. So, for the documentation, you will need to have access to webmasters, Open Site Explorer or 3rd party SEO and some of the plug-ins for excel.


5.Tools for Google Penalty recovery
If your site is penalized by Google you do not need to worry. Here are different types of tool that will take you out from it:

•Fetch As Google
It is a useful feature of Google Webmaster tool as it is a quick tool to that detects a basic error.

•CopyScape
It is very helpful tool to figure out the copied or duplicate content. If you are in doubt of having copied content, then this tool helps you to find it out. You can check this tool online.

•Majestic SEO
Majestic SEO is an intelligence tool that helps you to examine the link profile of you site .It also helps you to build understanding with your own link profile.

•Google Webmaster Tools
It is an essential tool that allows you to know how Google sees your site by notifying you directly regarding manual penalties imposed by Google.

Lastly, these are the things that you need to know about Google penalty. Follow Google algorithm to make your site away from Google penalty.

Author : Digital Web Sydney

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