Email marketing is an excellent way to build relationships with your customers and to learn more about them. The difficult part about launching an email marketing campaign is the concern that it will go to junk mail, won’t get read, or will just get deleted. So, is it worth it?
The answer is yes, it’s worth it, but only when this tool is utilized in a way that maximizes its full potential. The great thing about an email campaign is that you can measure results a lot better compared to when you send out a letter in the mail. And who reads their mail anymore anyway?
Below, we’re going to share 5 tips that will help you get the most out of your email marketing campaign.
1. Email Marketing is About Relationship Building and Not Spam.
Thanks to spammers, email has become more annoying and frustrating than it once was. Don’t become a spammer! Instead, use email marketing as a tool to reach out to customers and keep them informed about your brand and/or services. Rather than pushing sales and deals on them, tell them (in a professional way), how they will benefit from what you have to offer.
2. Data Can Be a Useful Ally.
When a customer gives you their email address and wants to be contacted, they may eventually provide further details such as age and gender. These details can really help you to determine the appropriate email communications to send out to them. You’d rather send out what’s relevant to your target audience as opposed to what’s not.
3. Pretty Templates and the Right Message.
You’ve found the right template, but what’s your copy like? You want to make sure that you provide engaging copy that almost hooks your customers in and causes them to take action before or by the end of the email. You will want to start off with an engaging title and this should be included in the subject line. You want to get past the first challenge of whether or not they’re going to actually open the email. If the subject line is catchy, they’re more likely to open the email before it gets deleted.
Now, they’re reading your email, then what? Well, tell them how they can benefit from your product and lead them to the end by including a call-to-action. This could include ending with your website and including social media links that can be shared for more publicity. Whatever it is, by the end, they should have taken some sort of action.
4. Learn from Your Results.
Most email marketing companies offer you the ability to see where your customers are clicking the most. This again will help you to refine your email marketing campaigns and to better tailor them to the interests of your customers. You’ll see what will be a complete waste of time and then you can narrow it down and simplify the process by using this powerful tool.
5. Testing, Testing…1, 2, 3!
The final stages of your email marketing campaign is to test your emails and offers on different platforms, devices, and web browsers. You want to make sure that it looks and feels like you want it to no matter where your customers are viewing them. And, when you test your emails, you’ll see what works for your brand and what doesn’t. This is a very important part of the process and shouldn’t be missed!
If you do your email campaign right, then you’ll be ahead of the game. Don’t let this important communication tool go unnoticed, it could be the one thing that’s missing from your business model.