Australia, with the population of 23 million, has now become world’s top leading country for online marketers. According to a research report by Roy Morgan, Australians spent about $41.3 billion on online shopping in the year 2016. And following this trend, it is forecasted to surpass $32 billion online sales by 2017.
In Australia, there are 19.4 million people as the mobile user. And by the year 2015, 35% of online transactions were made through mobile. Thus, we can say, previous years were a huge outbreak for the online business.
On the run to eCommerce, in 2016, we have seen quality content, usage of social media and mobile usage were on the top. And this year also seems to follow the same trend along with some new stuff.
So, which eCommerce trends are going to strike in Australia this year, 2017? Let’s see.