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Rahul Kalra

Lifestyle Segment & Magazine Zest Solutions

Rahul Kalra
Hello All,

We started off media consultancy for Lifestyle space some 7 months back. The quest to define lifestyle space became business opportunity for us.

We noticed every Magazine / Website / Blogger is trying to position themselves as Lifestyle media. For any media to survive and sustain advertisers are required.

But in present scenario Lifestyle advertisers are confused about content positioning amongst sea of lifestyle publishers. Some brands are moving a step ahead and developing their inhouse team of content writers.

The recent example is of Juice magazine : Juice magazine backed by ecommerce company is giving good competition to biggies like Harper Bazaar / Verve / Grazia in ashion industry.

To solve the maze for them we have defined Lifestyle Space

We divided advertisers / brands & publishers among 3 sections


Each of below sub-section falls in above sections :

1) Health & Beauty
    Health & Wellness / Beauty products / Spa & Salons / Fitness Centre & Specialty Clinics
2) Travel, Food & Luxury
      Travel & Tourism / Luxury Hospitality /Hotel & Resorts / Food & Restaurants
3) Fashion & Accessories
      Fashion/ Jewellery/ Watches /Footwear / Accessories
4) Livings
      Home Décor / Furnishing / kitchenware /Outside

We do task of connecting advertisers / brands to publishers. We charge commission on the revenue generated for the publishers.

Reently we did exclusive partnership with Spacenab to introduce special section on "Lifestyle"

The idea behind this intiative is to give a platform for collabration between Lifestyle media people.

Following explains what we are trying to achieve :

    Lifestyle Bloggers with less than 10,000 monthly views : an alternative platform to share best of content other than your blog & social media accounts
    Aspiring Lifestyle Bloggers : The beauty of this platform is no limit on type of content. Content sharing could vary from single liners to blog content to infographics and many more.
    A platform to showcase best content from your stable as we are in contact with veterans from Lifestyle space who contstantly look for fresh talents.
    Cross Lifestyle Media : This purely means to position Beauty product advertisement in travel magazine considering both cater to same lifetsyle audiences. Using this platform to realise such synergies.
    To reach untapped areas for example :

@ B2C magazine for Hospitality Industry. A magazine on hotels & resorts from consumer prespective.
@ Outbound travel magazines / Website / Blogs
@ magazines / Website / Blogs on makeup
@ magazines / Website / Blogs on Culinary Restaurants
@ magazines / Website / Blogs for streetfood
@ Luxury in India is turning out to be big market in India. Luxury brands are not getting appropriate exposure through retail space due to limited space. Luxury brands are tyring to fit in four Luxury retailers in India i.e.
-DLF Emporio (Delhi)
-Palladium mall (Mumbai)
-UB City (Bangalore)
-Quest Mall (Kolkata)
 Media can play greater role in exposure for Luxury brands.
The above are some interesting ideas that we are working on and looking forward for such ideas in this section.

Our motive is to Collabrate & Grow through this section.
Feel free to contact anytime
Rahul Kalra
Magazine Zest Solutions
Mob No : 9873708382
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